Day III

I. Policy and Analytical Tools for Trade Policy and Export Promotion

Jacqui Macdonald delivered this session. Main topics covered and key issues arising outlined below.

Market Access

• Access to market information
• Analysis of marketing opportunities
• Specialised staff
• Capacity building of producers

Approaching the market

• Who is the end user?
• Your own local market
• Getting to know anticipated market
• Sources of information re end users and target market
• Starting a resource centre

The buyer

• Types of buyer
• How to reach them
• Market chain
• Know your buyers
• Prepare to meet the buyer
• Focus your market
• Research and research trends

II. Marketing Taster

At this point participants divided into teams to brainstorm a new product and marketing strategy. The four groups then made presentations about their products which were:

• A Caribbean marinade
• A pepper sauce developed from a cottage industry
• Island coconut oil
• Essence of Helen, a beauty product

• Get an overview of the market and marketing issues
• Get a taste of designing and marketing a product

III. Gender and Agricultural Trade Liberalisation

Flavia Cherry presented a case study of the ‘Get up, Stand up’ initiative in St Lucia and the resistance organised to Economic Partnership Agreements.

Dorienne Rowan Campbell spoke from the perspective of a small farmer, including the issues of organic certification and market access.

Mariama Williams gave a presentation about agriculture issues and the WTO context for agriculture.

IV. Monitoring progress. Gender and Trade Indicators for the Caribbean

Cecilia Babb of CAFRA explained the gender analysis framework which participants were asked to apply:

• Access to and control of material and non-material resources
• Definitions of work (paid and unpaid)
• Value of women’s bodies
• Participation in decision making and public structures.

This activity continued on Thursday morning.

Day I | Day II | Day III | Day IV | Day V